The story of Sam Cevikoz, the entrepreneur who changed the destiny of Turkey's coffee industry, stretches from the warm beaches of Australia to Türkiye...
Sam left the country where he spent fifty years and travelled to this homeland in pursuit of his passion for coffee, changing the lives of hundreds of baristas, paving the way for suppliers and business partners and triggering the growth of the industry. In the book, you will witness how Sam's love for coffee and entrepreneurial spirit came together, what he experienced while discovering Turkish business culture, and how this adventure turned into a serial success story.
Sam, who turned into a personal brand with the charisma he created by sticking to his passion for coffee in his life full of ups and downs, inspires readers who set out to succeed while sincerely conveying how brands can be created from scratch and over over again in the hospitality industry with the innovative approaches he brings to the geographies he lives in.
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